The Team


Soroush Rahimian - CEO

With over 15 years experience in consumer and client engagement, Soroush is passionate about everything you experience related to the quality of your life, planet, environment and community. As an avid skier of 32 years, he has seen technology impact our lives for the better as well as destroy our ecosystem. It is his personal mission to make sure consumers and clients of technology implement best practices in their lifestyle to enhance our planet's sustainability. At NorCalOutside we believe that Technology, Sustainability and Engagement must coexist in order to responsibly move our planet in the right direction. 

Favorite Quote: "Ain't nothin' gonna to break my stride. Nobody's gonna slow me down, oh-no, I got to keep on movin'" - Mathew Wilder

Hafez Janssens

Hafez Janssens - Digital Design

Hafez is a designer with extensive experience in art direction, brand identity, packaging, web and mobile design. His core strengths include visual communication of brand positioning within a multitude of applications, media, and environments. He has partnered with and been inspired by NorCalOutside's founder for the last 5 years. Having competed in marathons Hafez is rekindling his drive for health and wellness by teaming with NorCalOutside.

Favorite quote: "… 60% of the time it works 100% of the time…" –Anchorman. DO NOT APPLY TO WELLNESS.